Much has been written about the use of
your logistics chain as a benefit to your exporting advantage and
while some articles do tend to become lengthy and wordy, here are
some short “tips” for exporters to consider when reviewing their
supply chains.
There is no secret ingredient
here. Simply some good practical advice. The Sea Freight Council of
Queensland talked to a large number of successful exporters who
seemed to be saying a similar thing!
1. Know every sector of your logistics chain- very well!
2. Consider your logistics chain as “value adding”
not simply “adding cost”
3. Remember the “two up – two down” principle. Know who your
customer’s customer is and your supplier’s supplier, and know
their strengths and weaknesses.
4. Know your costs- accurately
4. Pack correctly and sensibly for your market. Too much (packing)
weight is extra freight costs; not enough packing can be disastrous.
Don’t pack the same as for middle Africa if your market is changing
to Europe.
5. Manage your cool chain efficiently
6. Read all fine print
7. Check all equipment sent to you for packing
8. Talk to everyone along your logistics chain- communication is
what it is all about
For more information, call your
Sea Freight Council of Queensland on:
(07) 3895 2355 or email
